“If You See Something, Say Something™” is a national campaign that raises public awareness of the indicators of terrorism and terrorism-related crime, as well as the importance of reporting suspicious activity to state and local law enforcement.
The “If You See Something, Say Something™” campaign was originally implemented by the New York City Metropolitan Transportation Authority and is licensed to the U.S. Department of Homeland Security (DHS) as a nationwide campaign.
In July 2010, DHS launched the campaign in conjunction with the U.S. Department of Justice’s Nationwide Suspicious Activity Reporting Initiative (NSI), with the goal of training state and local law enforcement to recognize behaviors and indicators of terrorism and terrorism–related crime. The NSI standardizes how these observations are documented and analyzed and ensures that reports are shared with the Federal Bureau of Investigation–led Joint Terrorism Task Forces for investigation and with state Fusion Centers for analysis. Only those reports documenting behavior that is reasonably indicative of terrorist activity will be shared with federal and SLTT partners.